SHOWFLOOR

Who we are

We are not just a marketing agency.

We are entrepreneurs, operators and sales builders. We have founded companies, developed products, managed production, sold through e-commerce and wholesale, opened retail, negotiated partnerships, produced events and managed ad budgets. We know what happens before an ad launches — and after the customer clicks.

PRODUCT

What are we selling?

POSITIONING

Why should they care?

CONTENT

Why should they stop?

SALES

Why should they buy?

Marketing is not the final objective. Views, clicks and impressions matter only when they connect to sales, margin, retention and growth.

Our expertise spans

Business & growth strategyStrategic marketingMeta & performance adsSales & business developmentConsumer psychologyProduct developmentE-commerce & DTCRetail & wholesaleTikTok ShopAffiliate & creator commerceLIVE commerceContent & videoMarketplacesPartnershipsEvents & experientialAnalytics & scaling

Founder experience

We think like business owners — because we are.

Sasha Royce

Serial entrepreneur · Brand builder · Growth strategist · Sustainable innovator

2014in business since

4projects built & sold

10+ yrsbuilding & selling

Patentmaterial innovation

She looks at marketing as a founder who has had to build the product, sell it, pay for acquisition, manage operations and make the economics work. The founder questions come first:

What does the customer actually want?
How should it be positioned and priced?
What margin is there for acquisition?
Which sales channel fits the product?
How does attention turn into a purchase?
How do we build a system that scales?

Founder case · Smart SwimSuits

A differentiated consumer brand, built hands-on.

Product and commercialization, manufacturing and sourcing, D2C, physical retail, wholesale, content, partnerships, PR, inventory and fulfillment — every part of the consumer business, not a case study watched from outside.

2023 · 2024"Most Innovative & Sustainable Swimwear Brand of the World" — Janara
2025Drapers shortlist, Sustainable Textile Innovation
2026Sustainable Ocean Stewardship nomination
2026Fashion Group International Rising Star finalist, sustainability
RUNWAYNew York Fashion Week · Miami Swim Week

EARTHX2026 SPEAKER"How to make sustainable products desirable for consumers."

Leadership

Dima Mo

Entrepreneur · Growth architect · Strategic marketer · 15+ years

Founded a manufacturing and export business in phytodesign.
Brought a franchise model to a new market and built a network of 400+ distribution points.
Led marketing and PR for a major regional retail organization.
Co-launched the SumIT startup accelerator with partners including PwC and EMC².

Growth & scalingPositioningSales systemsFranchisingMarket expansionFounder advisory

Leadership

Julia Grace Jacobson

Fashion designer · Entrepreneur · Producer · 10+ years

International fashion experience across Miami, New York, Dubai, Paris and Milan.
Founder of SSS & Beyond Sustainable Marketplace.
Works where product presentation, storytelling and the sale meet.

Creative directionRunway productionBrand partnershipsContent & videoTikTok LIVEMarketplaces

Where we came from → where we are going

From performance marketing to performance commerce.

Years of Meta ads, creative testing, funnels and scaling. We are not abandoning that — we are applying it to a new layer built on creators, affiliates and real-time selling. Not a pivot. The next layer on top.

PAID MEDIA

Spend→Traffic→Conversion?

You buy attention before you know how much of it will convert.

AFFILIATE COMMERCE

Creator→Content→Sale→Commission

A meaningful part of acquisition cost is tied directly to a transaction.

01Creators create signal

→

02Data identifies winners

→

03Paid media amplifies winners

New on board

Chase Chappell & team

Chase and his team now work alongside SHOWFLOOR. They bring the paid-media and creative-depth playbook — Ads Mastery, Creator Armies and the Rush Method — and look at the whole machine, not just the ad account.

Ads MasteryCreator ArmiesRush MethodMetaCreativeShopify CROEmail / SMSTikTok ShopAI automation

Creative depth

You don't have a creative volume problem. You have a creative depth problem.

Doing $50k, $100k, $300k+ a month, with one to three ads carrying the account? The instinct is "we need more creative" — new hooks, new creators, a new first three seconds, a static turned into a video. Meta keeps spending on the same ad, because you gave it the same idea again.

Volume

One idea · many wrappers

1idea for Meta to test

Depth

Many ideas · many reasons to buy

12ideas for Meta to test

New ads you make12

37 variations of one idea is still one idea, shown 37 times. Drag to compare. Illustration.

WRAPPER CHANGES · SAME REASON TO BUY

New hookNew first 3 secondsNew headlineStatic → videoVideo → staticAnother creator, same pitch

Cheap to make, easy to feel busy with — and Meta reads it as the same thing.

DEPTH CHANGES · NEW REASON TO BUY

Different customerDifferent painDifferent awarenessDifferent use caseDifferent offerDifferent landing experience

Each one gives Meta a new place to find a customer as you scale.

Coverage map · illustration

Awareness level × customer avatar. Each square is a different reason someone might buy.

50ads live

3of 30 squares covered

ICPs

Who exactly is this for?

Avatars

Which person inside that segment?

Awareness levels

Do they even know they have the problem?

Pain points

What hurts enough to act?

Use cases

When and where does it get used?

Angles

What is the reason to believe?

Offers

What makes yes easy?

Creators

Whose voice makes it credible?

Landing experiences

What do they see after the click?

That is why we build Creator Armies: not because UGC fixes everything overnight, but because the right creators plus real depth give Meta more places to find customers as spend grows.

Before you change the ads

Is Meta really the bottleneck?

CAC up? Change the ads. ROAS down? Change the ads. Scaling stalled? Change the ads. That is a business constraint being treated with an ad-account tactic. Pick a symptom and see where we look first.

THE USUAL REACTIONChange the ads.

OUR FIRST QUESTIONWhat is actually holding the business back?

Suspects

The whole machine

Illustrative checklist, not a diagnosis — the real answer starts with your numbers.

A good fit if

You have already proven people want what you sell.
You are doing real numbers.
You know there is another level, but cannot see what is keeping you from it.

Probably not if

You want someone to babysit your Facebook ads.
You want a pretty report every Friday.

We are not for every brand — and we will tell you when we are not the right one.

What a first conversation looks like

Where you are

Numbers, channels, team, constraints.

Where you're going

The next level you can see but cannot reach.

What stands between

Offer, page, retention, creative, positioning, creators.

A plan — or an honest no

If we can help, we show exactly what it looks like. If not, we say so.

Book a strategy call

Affiliate commerce

We call it building an affiliate army.

Not one influencer — a distributed sales network. Start with 10 creators, grow to 50, then 100 and beyond, with the strongest creators and angles earning more attention over time. Drag to grow the network.

Creators in the network10

40videos a month*

10angles in testing

1top creators emerging*

*Illustration: assumes 4 videos per creator a month and roughly 1 in 10 creators becoming a top performer.

Every video tests something real

HooksBenefitsDemonstrationsCustomer problemsObjectionsUse casesStorytellingOffersAudiencesBundles

LIVE commerce

LIVE is a digital sales floor.

Short-form content creates discovery. LIVE adds real-time interaction: see the product, ask a question, hear an objection answered, get an offer and buy while the conversation is still happening.

QVCDemonstration

Retail associateHuman guidance

Social mediaCommunity

E-commerceImmediate purchase

A LIVE system needs more than a camera

The right productsThe right hostThe right offerStrong hooksSales scriptsProduct sequencingDemonstrationObjection handlingAudience interactionUrgency & promotionsRetentionAnalytics & testing

Infrastructure · SSS Studio · 800 Seagate Drive, Naples

We are building LIVE commerce infrastructure in Naples.

SSS Studio is where we already run our livestreams — and we are growing it into a LIVE and content-production space built as a sales environment — where product knowledge, hosting, content, offers, testing and conversion come together. Not one livestream: a repeatable sales channel.

Step 01

Build the affiliate network

Recruit creators who fit the product and the customer.

Studio capabilities

TikTok LIVERecurring LIVE programmingProfessional hostsProduct demonstrationsCreator & affiliate contentUGC-style contentShort-form videoPaid ad creativeProduct photographyMulti-platform production

Why now

The market is already moving.

120%

U.S. TikTok Shop sales growth vs. the same period a year earlier, reported by TikTok in June 2025.

8M+

Hours of LIVE shopping hosted by brands and creators in the U.S. in 2024.

$68B

Coresight Research forecast for U.S. livestream e-commerce in 2026 — more than 5% of online sales.

TikTok Newsroom, "TikTok Shop is where shoppers come to discover" (June 2025) · Coresight Research (a forecast, not an observed result).

Retail still matters. Our thesis is not that LIVE or affiliates replace stores, websites, Amazon or paid media — it is that brands can add a sales layer alongside them.

Physical retailWebsiteMarketplacesPaid mediaCreatorsAffiliatesLIVERetention

Experiential capability

Moda Luxe Collective × Cars on 5th

We are building Moda Luxe Collective in Naples with the Cars on 5th / Naples Automotive Experience ecosystem — fashion as an immersive part of a luxury experience, against a backdrop of extraordinary cars.

Photo: Smart SwimSuits on the runway.

Fashion showsLuxury brandsSponsorshipsVIP experiencesBrand activationsMedia & content

How we work

Our approach

01Understand the business

Margins · Pricing · AOV · Customer · Positioning · Inventory · Operations · Capacity

02Understand the customer

Desire · Problems · Trust · Objections · Language · Buying behavior

03Build the offer

Pricing · Bundles · Promotions · Affiliate commissions · Sampling · LIVE offers · Upsells

04Build the content engine

Hooks · Creators · Angles · Formats · Stories · Demonstrations · UGC

05Build distribution

Affiliates · Creators · Paid media · Organic · LIVE · Email · Retail · Partnerships

06Scale what works

More winning creators · More winning creative · More LIVE · More distribution · Better economics

What we measure

CustomersSalesRepeat purchasesCACAOVMarginsConversionCreator productivityAffiliate revenueContent performanceRetentionScalability

We don't just market products. We build systems that sell them.